copywriting

 

taglines, strategy, social, concepts, coverage

I do it all, as long as “it” involves helping agencies, studios and brands tell cool stories. With 5 years of agency experience and 3 years of freelancing, I’ve had the pleasure of working with agencies like And Company and Rhubarb, and with clients like HBO, Netflix, ABC, Amazon, OUAI, Vans and so many more. I’ve written tons of taglines, contributed strategy and copy for major 360 campaigns, pitched key art visual concepts (and even had some finishes), helped rebrand the digital presence of trendy beauty and lifestyle brands, set the tone and created copy for extensive social campaigns, and provided support in so many other areas along the way. I love to provide insightful script or show coverage, contribute to decks and pitches, brainstorm on anything and everything, and provide copy for whatever one-off needs or large-scale campaigns you might have.

Most copy ends up on the cutting room floor (So many pitches! So many decks! Sometimes hundreds of lines for a single title!), but I’m so happy to share some of my favorite finishes below.

 
 

This piece for Grace and Frankie Season 5 ran on a Times Square digital billboard, which was super fun to see.

I loved working with And Company to create a website and video content for Spotlight, UK’s premiere casting platform.

I worked as a strategist and writer on the OUAI digital rebrand, helping guide every part of the process from conception to copywriting. One of my favorite parts of their shiny new site was this featured shopping section, where the company can highlight new drops and special offerings in an editorial-style way, seamlessly combining content and commerce.

I researched, pitched and wrote in-world articles for a faux newspaper that was placed inside copies of the Los Angeles Times and distributed to subscribers to promote Netflix’s The Crown.

I pitched the concept and wrote the copy for the S5 Key Art for ABC’s American Housewife. This is NOT my sketch, I wish I could sketch this well, but I provided the scrap and positioning that LED to the sketch, so… that’s something.

I wrote the scripts for some fun social pieces for Roadside Attractions’ film Finding You, featuring Rose Reid, Jedidiah Goodacre and Saoirse-Monica Jackson. I also provided strategy and post copy for the overall social campaign.

I served as a strategist and copywriter for the Vans Family rewards program, where we helped take the program from 1.2 million domestically to over 10 million globally with fun activations and engagement opportunities.